Nike Gets Its Video Game On

When it comes to commercial-making, it's all about infusing live action with hyperreal graphics to heighten the viewing experience. Nike continues to push the boundaries of short-film-as-advertisement with its latest Game On World campaign featuring a fantastic new commercial designed by James Chinlund and shot by director Adam Berg. Bringing a video game to life, we follow "players" scaling urban buildings (and engaging in double dutch jumprope!) while gathering points along the way all set to the song "Pushin Too Hard" by 1960s band The Seeds. The result is a stylishly hyperreal adrenaline rush. Take a look below...


Nike - 'Game On, World' from Trim Editing on Vimeo.