Nike's 'Voices' Breaks New Ground

Please excuse the following all-caps statement but understand that it is necessary. MARK ROMANEK'S NIKE 'VOICES' COMMERCIAL IS INCREDIBLE. It's more than a commercial for a sportswear company, it's a short film about the plight of athletic women—or just women, in general, from young girls with dreams to grown women—who have an unflappable passion that refuses to be quenched. It's a quiet, direct, and moving portrait of what it means to persevere. Tino Schaedler's production design shifts from light and minimal to lush and detailed, and the result is bold and dramatic, subtle yet powerful. It's a must-see.

Nike "Voices" - Directed by Mark Romanek from Steam Films on Vimeo.