Edun Hoots for Fall 2012

Edun is known for its ethically stylish clothing. Founded by Ali Hewson and Bono in 2005, the company aims to bring about positive change though a trading relationship with Africa. Aside from their sustainable clothing, they tend to promote the brand in ways that tie in to the environment, too. Their spring campaign involved butterflies, but fall is truly for the birds—owls to be specific. Flanking the models is a snowy white owl juxtaposed with a sunset background conceived by Max Bellhouse and photographed by Ryan McGinley.

Photo: Ryan McGinley