Chime Serra and Paul Beahan Celebrate Shaun White x Target

Pro skater, snowboarder, and Olympic gold medalist, Shaun White, is also a major retail collaborator. His popular line of street wear, shoes, and accessories now also boasts a home collection, and the latest ad campaign has taken over L.A. Live and the Staples Center featuring bold, pop, Americana set design by Chime Serra and dapper styling (suits! tuxes!) by Paul Beahan. Did you know that Shaun White and Target have been collaborating for 10 years? Bravo and congrats!