Balmain's Muted Paris Paradise

Photo: David Sims

How can you not find yourself dreaming about lazy autumn Sundays in a quaintly dilapidated Parisian apartment when you look at Balmain's fall 2012 ads? Aside from the stunning attire—with classical prints and western-esque embellishment—what seems to stand out, too, is the setting. Designed by Max Bellhouse, you imagine a charming one bedroom in the Marais or a concrete walled country house in the South of France. You can feel the autumn crispness in these images shot by David Sims. And, frankly, it feels beautiful.